Point a camera at your inventory.
Get a finished Shopify listing.
Fillman looks at a product photo, figures out what it actually is, and writes the listing — title, description, category — automatically. No spreadsheets, no manual matching. Built by someone who has rebuilt the same messy Shopify catalog three times by hand and never wants to again.
Get early accessWe tested this properly. Here's the receipts.
No cherry-picked demo. 142 real products, real retailer photos, scored one by one — including the ones we got wrong.
12 sellers, 12 different phrasings — Fillman still nails it
A coaster printed with a horror-movie clown got titles ranging from “Bill Skarsgård fan art” to “Evil Clown, Acrylic on Canvas” to “Sketch Card” — zero words in common. Reading them for meaning, not matching keywords, Fillman recognized all 12 as the same character: Pennywise. Confidence score: 1.00.
IKEA's own sofa, and Fillman said so
We fed Fillman a photo of IKEA's EKTORP sofa — and 9 of 12 matches confidently said “UPPLAND” instead, a different IKEA line with the same fabric and silhouette. Fillman scored this 0.08 and flagged it for review instead of guessing. That's the point: when a catalog has many near-identical SKUs, we tell you we're not sure — we don't make something up.
Tested outside our own catalog too
Auto-apply rate at the confidence threshold that still gives 100% accuracy, per sector.
| Sector | Auto-apply rate | What we saw |
|---|---|---|
| Shoes | 100% | full ceiling — sneaker culture catalogs everything |
| Toys & collectibles | 100% | full ceiling — franchise/character ID is a strength |
| Jewelry | 83.3% | struggles on generic minimalist pieces |
| Apparel | 83.3% | struggles on generic workwear |
| Home decor | 83.3% | struggles when a brand reuses one silhouette across SKUs |
Not just a photo tool
Photo-to-listing is where we start — it's the part nobody else does well. But the goal is a proper Shopify data tool: fast bulk import/export, real field mapping from your own spreadsheets, and a UI that doesn't require a developer to operate. If you've fought with existing bulk-import tools before, this is for the parts they leave broken.
Get early access
We're onboarding a small number of beta sellers first. Tell us what you sell and we'll reach out.